Recently, one of our Retail partners approached us with a very unique challenge. They were in the process of reinventing their store experience and had reached out to us to work with them on the store fixture and design needs for the flagship location they had selected in which to go live.
Within the eclectic array of fixtures there was one that was a standout in terms of degree of difficulty. This “fixture” (for lack of a better word) was dubbed the “Portal”.
The “Portal” was to be located at the very heart of this store and, given the lower profile of much of the adjacencies, would be visible from virtually all angles within the store.